CBS Services Used
Overview of the business
Peri Peri Guys LLC is a Fast-Casual food joint in New York, Hicksville offering their special Peri Peri Sauce that they create with their own secret special recipe. Ever Since Corecentrix took over their digital marketing, we have helped the business achieve maximum traction and viable growth through all forums.
There order rate and walk-in rate has increased 400.21 percent with queries and website visitations by 100.23 percent. The initial visits on their websites were 40-80 total users and 20-40 unique users. Today, they have 3.5k total visitors with above 03:34 average visit duration and 3.4k unique users among them and all of them are users through search.
Social Media Management further allowed the business to stay active and interact with their users/customers in a more preliminary setting, further benefiting the authority of the business.
The client primarily wanted increased capital through organic search with a clear strategic approach. Corecentrix was able to meet this goal within 5 months of the company joining us and so far is focusing on taking it to the next level every month to achieve higher call ratio via Google Business Profile and traffic through website.
The Results
relevant calls per month
website traffic increase every month
website visitors
increase in daily social media engagement
Before starting with Corecentrix, the client’s previous traffic was close to none, as the business was recently built. The client was also facing low call volume for order placements and had no reputation in the surrounding area.
By applying our three-dimensional strategy with Google business profile, Search Engine Optimization, and Social Media Management, the business is now a popular spot for food locally and digitally.
Orders created in the past 2 months
Orders for delivery
Dine-ins
Website views
The second half of 2022 consisted of mostly online orders through ordering apps like, doordash, uber eats which were pushed through our unique Search Engine Optimization Strategy.
Within only 6 months since that half, the client has witnessed 12.6% weekly increase in orders and has now opened another branch in another area of New York.
The Execution
The dominant area where the restaurant resides is predominantly a burger hub and high competition, which was quick to demoralize any new business had a speedy recovery with our cut-throat Google Marketing strategy that involved:
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Yelp optimization for Safari Users
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Google Business Profile optimization & management
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Expanding search area every two weeks by 8-mile radius
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Targeting a strategic mix of long-tail & short-tail keywords
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Testing and evaluating dummy audience
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Targetting set audience through social media in the surrounding areas
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Scaling user stay on website by measuring analytics and search demographics
We also studied the audience type ordering online & visiting the restaurant along with studying the ratio of new walk-ins to reach better optimization through search. Priorities for the months ahead:
With the new location opening soon, we have reached a consensus with targeted traffic on-ground and online. We will creating a past-learned mix with new audience as per the statistical study of the audience and competition in the new area to further expand the business into multiple branches over the year.