Corecentrix Services
Website Design & Development
Pay-Per-Click (PPC)
Landing Page
Local SEO
Search Engine Optimization
Paid & Organic Social Media Marketing
Project Overview
Quest Mold & Asbestos is a mold testing company that needed a business boost within 3 months of them beginning. With no prior digital presence on the web or any other platform, the business owner joined hands with Corecentrix for a complete Business Solutions.
Since taking over their business campaign in January 2022, we have helped the business achieve the biggest milestones through every avenue and now the company is among the top leading Mold & Asbestos testing and Inspection businesses in New York, giving tough competition to its pre-existing competitors with 564 mold testings and 695 inspections in a year. Corecentrix’s PPC campaign audit with an inventive landing page worked hand-in-hand with the organic reach strategy on their newly developed website. Since the PPC campaign went live a month after launching the SEO campaign, the average conversion goal improved 64 percent.
The current has now opened multiple location over New York City covering all the five boroughs. Maintaining a social presence of healthy conversions generated over the platforms each month.
The Results
increase in Website clicks
Inspections done
Testings initiated
Landing Page Views
Before starting with Corecentrix Business Solutions, the client’s major obstacle was starting on Digital Media & Marketing in a very competitive market and area. With no search or social media presence, it was a challenge reaching the set goals, set up branding campaign, and location targeting.
To safely achieve these targets and goals, there had to be a collective strategy placed that worked smoothly with each rendering platform such as PPC, Social Media Marketing, and Organic SEO. This approach allowed us to simultaneously build up the brand image, while maintaining the increase of 274% appointments per month for testing & inspections.
The PPC & Social Media was the tie that generated tremendous growth for the client with a website design that allowed that growth to be possible. The overall growth since the launch increases 152% monthly to 491% quarterly.
In line with the above Stats, we now have a higher percentage of website traffic and engagement:
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Mobile Bounce rate: -12%
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Homepage bounce rate: -7%
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Average Session duration: +23%
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Checklist page bounce rate: -14%
The Execution
After a progressive year’s completion, we used analytics & Digital media Algorithm audit to pace up with the changing structure of business, we identified key tactics to further strengthen the pursuit of the set goal for the business.
After building a user-friendly website it became essential to keep making it simpler as per studied and recorded user actions. Further on, with a new website the business had zero domain authority, backlinks and referring domains. Since search engines value a higher domain authority, we needed to double down on our organic SEO efforts to increase its search visibility and website performance.
These involved:
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Keyword targeting
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Title & Heading tag optimization
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Image optimization
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Link Building
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Technical SEO
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Site Speed optimization
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Core web optimization
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Link management and backlink acquisition
This company had no prior presence on social forums, and one of our biggest challenges was to not only create branding for the business but also to entice audience with authentic yet informative content that would get their attention towards the business. We combined organic and paid social media marketing to grow the client’s Facebook pages and send relevant traffic to the newly launched website before we started attracting the audience towards their services.
Once we built brand awareness, our social media marketing team accentuated the flow of queries toward the business profile by retargeting constructed audiences with smart ad campaigns. The marketing strategy was essentially directed towards households and commercial spaces looking for the company’s services.
Our social media strategy covered:
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Budget audit
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Creative audit
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Targeting audit
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A/B Split testing
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Community engagement
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CTA Optimization
We discovered that the client’s current Google Ads account was not showing advertisements. Keyword research and campaign setup were required in this situation to generate more traffic and leads to the client’s website and acquire rapid awareness.
Corecentrix’s PPC strategy involved:
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Location Targeting
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Google analytics conversion tracking
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Budget audit
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Bidding strategy audit
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Keyword targeting optimization
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Ad copy and landing page creation
Priorities for the month ahead
Our next step is to focus on increasing the client’s ad spent to generate high-conversion leads continuously. Along with reinventing the digital marketing strategy as per the growing audience with tailored digital marketing strategy for mold testing and inspecting.