While Yelp only provides searching display advertisements, Google provides both searching and showcase networks ad campaigns in a range of formats (textual, reactive, picture, multimedia, shopping, video, etc.). Yelp does offer a Customized Ads tool that allows marketers to select custom wording and as well as choosing which photographs or reviews they want shown, despite the fact that their ad style is more constrained. Additionally, you can decide to highlight key aspects of your business, such as recent sales, and even add a call- to-action button. Before the user even chooses a listing, custom advertising provides you more space in the search engine results and let you stand out from rivals. When visitors enter pertinent keywords, your adverts will be displayed in the top search results and in your competitors’ Yelp listings to persuade them and choose your company instead. The purpose and characteristics of the client that your ads reach may be the most crucial distinction between Yelp and Google advertising to comprehend. Approximately 5 billion searches are handled daily by Google, the largest search engine in the world, compared to fewer than 200 million monthly active visitors per month for Yelp. Therefore, Google advertising has the ability to reach a lot more consumers. Quality, however, typically has a higher priority than quantity for the majority of organizations. A roofing company, for instance, would gain more from an advertisement that reached ten people who were in the market for a brand-new roof than from reaching 1,000 people who had no interests in roofing services.