Project Overview
Corecentrix Business Solutions has boosted the ranking and organic reach of Fast Billing Solutions through a solid on-page/off-page optimization which included strategic link building strategy. The top performing keywords include, “medical billing”, “medical services”, billing services”, “billing programmer”.
Corecentrix’s SEO campaign has helped the client achieve the following results in 11 months.
- Average CPC: +2%
- Click-through rate: +10%
- Conversions: 64%
- Clicks: +9%
- Site Traffic: +54.6%
- Organic Traffic: +120.5%
- Organic Sessions: +82.2%
- Top 5 Keywords rankings: +96
- Goal Completions: +39.9%
Overall, organic searches generated the most hits and transactions. The on-page SEO efforts of Corecentrix increased organic search by 120 percent, with a 208 percent increase in new users. Our PPC advertising have also resulted in a 32.25 percent rise, with 65.12 percent new visits.
Our optimization tactics also raised finished leads by 286 percent, with a conversion rate of 85 percent. The Contact Us page also resulted in a 405 percent increase in leads and a 110 percent conversion rate.
This billing solution company functions in various locations of New York and accommodates billing solutions nationwide. The Client reached out to Corecentrix Business Solutions with an aim to rank all of USA with variations of heavy-traffic keywords with great competition in the designated area. After 11 months of SEO strategy, the business is not a top ranker in New York and is coming up in 23 state’s top searches with 14+ keywords each.
Executing the strategy
The billing industry has a very limited rate of traffic which does not changes over the seasons. With a specific target of numbered medical facilities, this billing Solutions company already had high ranking competitors, working on their SEO for multiple years.
In efforts to rank the business if not on top, among the competition, Corecentrix had to set a new traffic user rate unique to the field. The main goals were to improve site traffic, boost ranking, and ultimately, ramp up its conversion rate by 80% to be able to stand in the market noting no prior SEO activity present for the business.
The Solution
Corecentrix’s SEO professionals devised an optimization plan targeted at enhancing the client’s on-site technical SEO, local citation management, domain linking techniques, content generation, and link building after conducting a complete site assessment.
The current content creation strategy at Corecentrix is centered on ranking for location-based keywords like Brentwood. This was a difficult task because Brentwood is also a town name in England, and the client does not service that area. Corecentrix overhauled the client’s content marketing approach to rank for this competitive term, concentrating on a range of industry-specific and location-based keywords.
Thrive did significant keyword research and an in-depth market and competitor analysis to establish which location-based keywords have strong competition and which we need to rank for.
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Analyzing lead numbers and Google Analytics to discover the most effective strategy to acquire additional leads
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Removing duplicate site material in order to avoid Google penalties
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Raising rating for long-tail keywords to increase chances of appearing in highlighted snippet results.
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Researching and producing blog articles on question-related subjects
Corecentrix’s SEO Specialists developed smart link building solutions in addition to a sophisticated content marketing plan to increase traffic to the client’s website. To rank for competitive search queries, we used internal linking as well as relevant and organic links from authority sites.
Corecentrix’s SEO experts also created and optimised the client’s local business listings on the top 400 business information and review sites, such as Yelp, Google+, Insider Pages, and Merchant Circle.