Services Provided by Corecentrix
Search Engine Marketing Bing/Google/Yahoo
Voice search:
Apple/Google
Local SEO
Web SEO
Pay Per Click
All American Limousine, a limousine service located in Chicago, was looking for ways to increase their online visibility and reach new customers. Corecentrix was able to provide All American Limousine with a comprehensive digital marketing strategy, which included SEO for Google/Bing/Yahoo, Local Search, and PPC services. The goal of the services was to increase the visibility of All American Limousine online, as well as to increase the number of customers that were using their services.
Since Corecentrix began providing services to All American Limousine, there have been impressive results. All American Limousine has seen an increase of 300% in organic search traffic, with more than 5,700 visitors to the website in the last month alone. The Local Search and PPC campaigns have also been successful, with a click-through rate of 3.2% and a conversion rate of 2.7%. This has resulted in an increase in revenue of more than 20%.
The Results
Visitors
Organic Search Traffic
ROI
Conversions
Corecentrix has been able to provide All American Limousine with a comprehensive digital marketing strategy that has resulted in impressive results. All American Limousine has seen an increase in organic search traffic, click-through rate, conversion rate, and revenue.
Purchases, purchase value, and ROAS have all increased significantly month over month (MoM) in the first half of 2022.
The client’s performance began to improve in March, resulting in a considerable rise in sales and a ROAS of 2.34. When we noticed this, we began to shift our budget towards conversion optimisation, which increased conversions while decreasing cost per acquisition (CPA).
Corecentrix has achieved a stunning 509.82 percent gain in ROAS, a 1,591 percent increase in visibility, and a 954.81 percent rise in conversion value in just six months.
The Execution
Because the client offers higher-priced coolers and barbecues in a competitive industry, building trust with their target customer takes some time. We began by auditing their checkout process to find the cause of the large disparity in add-to-cart value and purchases.
The results indicated that the client’s checkout procedure was inefficient and unfriendly, particularly on mobile, which accounted for the majority of ad traffic.
To solve these issues, our paid advertising team designed a full-funnel plan that included the following steps:
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Testing a variety of audiences and creative options to familiarize new audiences with the brand
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Building quality audience sizes
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Launching ad refreshes relevant to the seasons/activities where the products would be best suited for
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Developing highly targeted ads that meet and exceed the brand’s social media goals
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Readjusting budget to accommodate heavier push to cooler ads
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Continued ad optimizations and engagement monitoring
Priorities for the month ahead
We aim to build a visibility rich presence by targeting smaller to larger areas for reputation building. The PPC regularly goes through cross-check value (funnel method) to amend and accentuate areas where booking can most effectively convert with higher ROI rate.